If you do great work with your search engine optimization (SEO), it could mean a significant amount of revenue for your business. At the same time, however, it is also an ongoing initiative. Once you generate a steady stream of traffic from SEO, you need to constantly be maintaining and improving your SEO in order to keep those rankings you worked so hard for.
Generally, the two most important items needed to rank well in search engines are links to your website and content — the hard part is creating great content and generating those links. It is also important to note that Google, the largest search engine, has hundreds of ranking factors with some factors having more weight than others.
Here are seven important SEO strategies outside of the basics, that are critical to getting to — or staying at — the top of the search engines in 2017.
- Create an influencer who is a subject-matter expert.
An influencer is someone who people listen to online. When it comes to search engine optimization, having an influencer in your corner will mean more people link to your website, share your blog posts and trust your content. If possible, have an influencer who is a subject-matter expert head up the content creation on your website. This person can be you, someone from your company or someone you align with. Influence not something you buy, but it is something you earn,.By building relationships with people your customers trust, you’ll earn lasting influence… And that’s influencer marketing!
- Develop a content-marketing strategy.
Every website should have a content strategy focused around your top keywords. When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. In addition, the content you create can rank by itself in the search engines. For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social media. It also helps if your website as a whole already has significant high-quality links.
This results in high domain authority, which translates into better rankings for all of your content. In addition, regular content creation shows Google that your website is alive and active. By sending this fresh content signal to Google on a continual basis, it will result in better rankings for your website as a whole.
- Generate powerful backlinks to your site and pages.
Having an influencer and content marketing strategy will help you develop backlinks to your website, but it is also important to actively be seeking ways to get people to link to you. Some of the best ways to do this are to write for a large publication, do industry interviews and recommend your powerful content to people who matter. You can also hire a public relations (PR) company or an SEO company that has a strong digital PR division to help you with this initiative.
In addition, you can also use tools like Majestic SEO to see who is linking to your competitors. Once you identify the links to your competitor’s sites, you can analyze these links, learn how they got them and implement a similar strategy for your website. For example, did they donate to a charity causing the charity to link to their site? You can do the same thing.
- Get your website mobile-ready.
In 2015, there was a major Google update known as Mobilegeddon. This meant that if you did not have a mobile version of your website by April 21, 2015, you lost a significant amount of your rankings in the mobile version of the Google search listings.
Moving into 2016, your website needs to be mobile-ready. There are three types of accepted options for a mobile site in Google’s eyes: responsive design, being set up on a mobile subdomain or use dynamic serving. Google also now ranks websites higher that apply SEO for their apps. So if you have an app, make sure you are taking the time to implement application SEO.
- Move your website to HTTPS, a secure site.
Google’s Gary IIIyes sent this tweet on August 18, 2015, saying that, “If you’re an SEO and you’re recommending against going HTTPS, you’re wrong, and you should feel bad.” The “S” in HTTPS stands for security, and if your URL leads with HTTPS (https://example.com) instead of HTTP (http://example.com), then your website is secure. Google wants you to move your site to HTTPS so badly that they are now giving a ranking boost to websites that are secure. As we move into 2016, we will be seeing many new websites transferring to HTTPS.
- Add schema.org markup to your website.
Schema.org is a type of markup that you can put in the code of your website. Using schema.org, you can tell Google which picture on your site is your logo, where your reviews are, where your videos are, what type of company you are, where you are located and much more. Google has hinted over the last year that schema.org will help your website rank better in Google search. Recently, Google’s John Mueller, said in a Google Hangout on Sept. 11 (at the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings as well.”
When it comes to SEO in 2016, these are some of the most important items you can focus on. Make sure you are adding fresh, high-quality content and generating backlinks. Also, make sure you website is mobile ready and fully secure. Outside of this, it is also important to follow normal SEO best practices.
- Hire a professional trusted SEO consultant.
The difference between a consultant SEO expert and SEO company can vary. A SEO consultant knows the inner works of on-page and off-page SEO task and does the project himself/herself. An SEO company will sell you the service and you become a number to that company. The salesperson usually sweeten the “deal” to make a sale but does not know how to do the SEO task themselves. It usually outsource.
A consultant SEO expert can describe the details if necessary to each client on each task to rank your site both locally and nationally. Here at GT5 Marketing, the SEO service we provide is carried out and done by non other than the owner and founder Manny Taningco with the help of his personal GT5 SEO team. Manny will provide a detailed monthly SEO report for his clients personally both by email followed by phone call to assure personal quality service.
Our clients are very happy with great results on their local listings and organic search page placing on front page Google!
GT5 Website Design
The web today is ever changing. We also adapt with the times and the changes that occur online. We help our clients to have the presence they needed for optimum credibility and authority on the web. An attractive “wow” factor online presence is very crucial for any niche industry today. GT5 Marketing is all about on brand authority, presence and credibility with our online marketing tools to the core. The web has truly revolutionized how we access new information, how we conduct our business, and how the way we shop.
Our insightful, intuitive web designs are a way to reach targeted customers. Our graphical designs transcend into an engaging material that is both rewarding and innovative. We achieve our vision with one client at a time. Your vision is our goal. Our mission is to see through it with genuine quality results and sincere output.
We work closely with your needs to create one-of-kind, “eye-catching” business website that will “Wow” your customers that are both innovative and practical. More than 40% of your prospective customers and visitors will judge the credibility of your niche industry based on the design of your website and most importantly, your written content. Could you afford to turn half of the customers away? We personally see it in every aspect of the web design, web development, well-written content that is internally optimized We make sure that each site is properly optimized by using our own ‘secret’ techniques as your site is being developed’
“I personally see to it in every aspect of the web design, web development, well-written content that is internally optimized. I personally handcraft your website and I make sure that each site is properly internally optimized organically by using our own ‘secret’ techniques not known by many web and graphic designer as your site is being developed” – MTaningco.
Here, at GT5 Marketing, instinctively and intuitively understand how website engages with customer’s interest. We provide ease of navigation and intuitive and practical functionality. We ensure the balance of technical capabilities through usability. Our aim for our designs results in more visibility results in more business more profitability and ROI. All our websites are designed for our clients to be search engine friendly, for maximum return on their investment.
The process is through in-depth understanding of your business and your competitor. With understanding, research, and development, your web design is translated into an interactive online marketing solution.
GT5 Marketing is here to service your needs. Call me now for Free Consultation – Manny Taningco 937-272-2480, your personal website designer.
GT5 Marketing is now serving Dayton, Oakwood, Kettering, Trotwood, Riverside, Huber Heights, Troy, Fairborn, Yellow Springs, Beavercreek, Bellbrook, Centerville, Miamisburg and all of Montgomery Counties, Cincinnati, Columbus, and throughout Midwest.