Search Engine has Technical Limitations
Search Engine is made of humans through set of codes, it only execute based on how it is. Nothing more, nothing less. It can’t understand and analyze a web page exactly like humans. Therefore, you need to perform the proper clues and structure to your website content in order to search engines figure out the relevance and utility of your website.
That’s why in today’s virtual world where the competition is cut throat, SEO gives you an incredible opportunity to earn more attention from your target market through better rankings in search engines — especially when you have an SEO Service Provider that Really Knows His Stuff.
It is extremely valuable when a business recognizes the limitations of search engines, so that they can leverage these limitations to their advantage with the help of SEO. And when Internet Marketing is done well, your business will receive increased traffic and visibility.
The amazing artificial intelligence with which the search engines’ “spiders” work for crawling and indexing the content is extremely remarkable. But these search engines are not all-powerful and they have their limits. These technical limitations can influence both the rankings and inclusion of the websites.
Those limitations of search engine provide businesses with a great incentive to actively perform SEO. When your website is structured for both the search engines and humans alike, it definitely becomes more popular. Therefore, the importance of Search Engine Marketing and talented Internet Marketers can never be ignored.
How to Create Search Engine Friendly Design
SEO will work only if your website is designed and structured appropriately. Even the best SEO practices will not yield the desired results if your website is not easily navigable by the search engines.
Use Indexable Content – in order to get indexed in the search engines, you need to used HTML text format content. Search engine “SPIDERS” simply not detect those content such as Flash Images, Flash Files, Java Applets or other non-text content.
Use Navigable Link Structure – In order to search engine easily find the new pages you added on your website, you need to feed it throught “LINKS” from major pages they already indexed. If your site’s pages are not interlinked or if the site’s navigational structure is created in such a way that the spiders are unable to access all the pages, then they will not get listed in the search engines’ databases.
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Develop a content-marketing strategy
Every website should have a content strategy focused around your top keywords. When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. In addition, the content you create can rank by itself in the search engines. For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and in the body post, especially if the post gets linked to from other websites or shared a lot on social media. It also helps if your website as a whole already has significant high-quality links.
This results in high domain authority, which translates into better rankings for all of your content. In addition, regular content creation shows Google that your website is alive and active. By sending this fresh content signal to Google on a continual basis, it will result in better rankings for your website as a whole.
Get your website mobile-ready
In 2015, there was a major Google update known as Mobilegeddon. This meant that if you did not have a mobile version of your website by April 21, 2015, you lost a significant amount of your rankings in the mobile version of the Google search listings.
Moving into 2016, your website needs to be mobile-ready. There are three types of accepted options for a mobile site in Google’s eyes: responsive design, being set up on a mobile subdomain or use dynamic serving. Google also now ranks websites higher that apply SEO for their mobile apps. So if you have an app, make sure you are taking the time to implement application SEO.
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Move your website to HTTPS, a secure site
Google’s Gary IIIyes sent this tweet on August 18, 2015, saying that, “If you’re an SEO and you’re recommending against going HTTPS, you’re wrong, and you should feel bad.” The “S” in HTTPS stands for security, and if your URL leads with HTTPS (https://example.com) instead of HTTP (http://example.com), then your website is secure. Google wants you to move your site to HTTPS so badly that they are now giving a ranking boost to websites that are secure. As we move into 2016, we will be seeing many new websites transferring to HTTPS.
Add schema.org markup to your website
Schema.org is a type of markup that you can put in the code of your website. Using schema.org, you can tell Google which picture on your site is your logo, where your reviews are, where your videos are, what type of company you are, where you are located and much more. Google has hinted over the last year that schema.org will help your website rank better in Google search. Recently, Google’s John Mueller, said in a Google Hangout on Sept. 11 (at the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings as well.”
When it comes to SEO in 2016, these are some of the most important items you can focus on. Make sure you are adding fresh, high-quality content and generating backlinks. Also, make sure you website is mobile ready and fully secure. Outside of this, it is also important to follow normal SEO best practices.
Here at GT5 Marketing, the SEO service we provide is carried out and done by non other than the owner and founder Manny Taningco with the help of his personal GT5 SEO team. Manny will provide a detailed monthly SEO report for his clients personally both by email followed by phone call to assure personal quality service.
Our clients are very happy with great results on their local listings and organic search page placing on front page Google!