The process of tailoring your website with keywords for the purpose of improved search engine results rankings is called search engine optimization. Search engine optimization is an incredibly large virtual business. You might have heard that only web experts can understand SEO. However, you should take that viewpoint with a grain of salt.
Plan your pages to keep viewers there longer once they visit. This will raise your PageRank faster than if you just increase traffic to your website. Some evidence shows that people spending more time on your site is better. This information comes from metrics such as Quantcast scores. Discussion areas are a wonderful way to hold onto your visitors.
Include your chosen key phrases in your page title and throughout your site. Your title is your websites first handshake with search engines, so make it friendly and relevant. This will help your site get clicked since it will fit searches better.
Use a title tag that describes the page well so that search engines will comprehend your content. Use 60 characters of fewer because search engines typically will not display any more content than that. They will also give text or terms coming after that point less weight.
Even a beginner will be able to make great strides in SEO if they take the time to learn. You can perform effective SEO on your own by learning simple methods, such as the ones just given to you in the above article. Try just one and see how significantly it improves your numbers.