For one, a number of people prefer to use email for correspondence. It creates less hassle compared to postal mails where you have to pay postage stamp and wait for days before the long awaited letter sits in your mailbox. With emails, you can use links and download lesser bulks than you do when you lick stamps. Register a username and you are good to go.
When you check your social media accounts, what do you see on the side of the screen? These tiny pop-ups are the thing of the future. They are online adverts which more and more companies use to attract consumers. Whereas print, radio and television advertising requires huge start-up money, online advertising promises higher return in a more controlled setting. Higher reach of target means higher profits.
In the past, you may have experienced being asked for polls, surveys or even market research. Companies spend a fortune to collect data as to how effective their products are and find means to improve their service. But with the advent of technology, web analytics are slowly dominating the market scene. Data are collected, measured and analyzed by optimizing web usage. Hence information about the number of visitors to a website and the number of page views can be provided with ease and validity.
Word of mouth can make or break a company. People tend to rely on what they hear and relay the experience as if it is their own. However, with everyone in the household having their own social media account nowadays, online word of mouth has gained popularity. If a family of six members tell ten people about a certain product or service and these people spread the word to ten more, it continuously infect people resulting to a pot of gold. Therefore, orchestrating a viral campaign can keep a business afloat. Or kill it in an instant.
Online marketing makes use of traditional settings which have been improved over the course of time. A wise entrepreneur would use this to his or her advantage and reap success in the end. Of course with deliberate planning and strategy .